UL Assessment

Communications and Community Outreach:

The Library engages internal, campus, and community stakeholders through communication and outreach activities to advocate, educate, and promote the value of the Library.

Performance Indicators

1. Library personnel will increase external funding of our research, programming, and innovative service activities.
2. Library personnel will create and maintain a strategic  communication plan directed towards both campus and external audiences.
3. Library personnel acknowledge they have a role in the recruitment of future IUPUI students and incorporate recruitment strategies into their formal and informal work, particularly with K-12 community.
4. Library personnel will deepen their portfolio of partnerships with campus and community constituencies through programming and intentional collaboration.

Outcome: Campus & external constituents will receive regular communication about library programs, services, resources, and events.

Criteria: 40% (established baseline) of segmented groups of faculty, staff, and/or students open emails sent from the Library with a click through rate of at least 3.95% (established baseline).

Evidence: Salesforce tracking data.

Responsible Unit/Area: Campus Outreach Group, External Relations Team

Assessment Year: 2020-21

FY 2021 Results: External communications: Emails sent: 16, 145; Deliverability: 96%; Open rate: 25%; Unique Click-Through: 2.5% Campus communications: Emails sent: 9,036, Deliverability: 88.6%, Open rate: 39.8%, Unique Click-Through: 1% Discussion: We used Salesforce open and engagement rates to see how successful our emailed messages were to our faculty and staff audiences.

Key Message: Our email communications were relatively successful in their send and open rates. Deliverability rates of 89% and 96%, show that we have great distribution lists. Open rates of 40% and 25% are at the high end of the industry standard. Our clickthrough rates are only 1% and 2.5% which are lower.

Outcome: Patrons recognize unique Special Collections.

Criteria: X (establishing a baseline) of patrons contact Special Collections.

Evidence: Number of outreach contacts (LibInsight)

Responsible Unit/Area: Special Collections

Assessment Year: 2020-21

FY 2021 Results: From Jan-Dec 2019, the Special Collections faculty recorded 54 interactions under either tour or donor relations. 38 were donor relations.

Key Message: Donor outreach and tours are down for obvious global COVID-19 pandemic reasons. The COVID-19 pandemic had an understandably adverse impact on the outreach efforts of Special Collections staff, reducing the number of donor relations interactions by 50%.