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Public Relations and Advertising

This subject guide is to aid the students, faculty, and citizenry of IUPUI University Library in locating information to support the study and active scholarship in the fields of public relations and advertising related to the School of Journalism.

Who Should Use This Guide?

This guide is intended to support the coursework and research of the students and faculty of the IU School of Liberal Art's Department of Journalism and Public Relations on the IUPUI campus. Resources here are to directly support the Public Relations program and the Advertising minor program.

Related Guides: Journalism and Sports Journalism

Advertising vs. PR

Need Help?

Use one of the tabs above to find specific information for finding articles, books, journals, and reference materials. 

 

If you need further assistance, the University Library provides assistance in many ways:

  • In-person at the Information/Reference desk
  • By phone : 317.274.0469 or toll free 1.888.422.0499
  • By e-mail: refdesk@iupui.edu 
  • By online chat: Ask a Librarian 
  • By text: (66746)

 

For more information about our Ask a Librarian service see: http://www.ulib.iupui.edu/research/askalibrarian.

 

Also, the Subject Librarian, Sara Lowe, is always available if you have questions or would like to schedule a research help meeting. Find her contact information on the left side of this page.

Off-Campus Access to Library Resources

Most library resources are IP-restricted. This means that, while on-campus, you can connect to any resource; but if you are off-campus you won't. Luckily, there are multiple ways to access library resources while off-campus.

  1. Connect to resources like databases and journal articles from the library's web page. Once you click on a database or e-journal link, there will be a pop-up screen where you log-in to authenticate yourself as being affiliated with IUPUI. As long as you keep your browser window open, you should not have to re-authenticate.
  2. Set up a VPN link. For the most reliable connections across the widest range of platforms and network configurations, UITS recommends connecting to the VPN with the Pulse Secure SSL VPN client. The benefit to this method is that as long as you are logged in, you can open and close browser windows just as you would on-campus.
  3. Set up a secure Citrix receiver link on mobile devices to browse resources directly and run IUanyWare Software virtually.