This subject guide is to aid the students, faculty, and citizenry of IUPUI University Library in locating information to support the study and active scholarship in the fields of public relations and advertising related to the School of Journalism.
The Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open-access, peer-reviewed electronic research journal facilitating the transfer of knowledge from the educational community to the professional community.
PR News is published every Monday with the one purpose in mind -- to provide you with information and knowledge to handle any program with the best tools and insights at hand. PR News is known across the industry as a strategic resource as well as a training tool.
The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.
Public Relations Society of America’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.
Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities. Articles cover national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
Advertising & Society Review is the first scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy. It is published quarterly in electronic form and distributed through Project Muse of The Johns Hopkins University Press.
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
The Journal of Interactive Advertising (JIAD) is a refereed, open-access, online publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world. The uniqueness of JIAD lies in its content that advances the theory of interactivity in advertising, marketing and communication and its format that takes advantage of the interactivity it purports to cover in its content.