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SWOT Analysis

SWOT Analysis stands for Strengths, Weakness, Opportunities, and Threats and is an analytical framework for accessing an organization.

Strengths and Weaknesses represent an internal analysis of the organization. You can find this information by analyzing: 

  • Information from the company presentation
  • Information gathered through interviews and e-mails that you conduct with your client contact
  • Researching the company's website
  • Company profile databases, if available.

Opportunity and Threats represent an external analysis of your project. This should come your environmental scan and industry research.