If you are researching an emerging industry or a very specialized industry it may be more difficult to locate industry overviews and other industry analysis. Some strategies you can consider using to find information:
Please don't hesitate to contact your business librarian if you need assistance locating information.
Industry codes are numbers used to describe a company's line of business. You'll see the option to search by industry codes in many business databases, as well as U.S. Economic Census. The current standard for industry codes is the 6-digit North American Industry Classification Systems (NAICS) code.
Trade associations are made up of businesses and professionals within an industry. They exist to promote the industry and to support and educate industry professionals. Trade association websites can be a great source of data and information about an industry.
Trade publications exist to provide current information to people within an industry or profession. They can be a great source of information about how an industry operates. The article databases in the box above contain hundreds of trade publications. Use keywords to search for relevant articles (for example: footwear industry and operations).
