Skip to Main Content

INFO H559: HMI/D Strategies and Design for IoTecosystems

Resources for Lou Lenzi's H559 Human-Machine Interface Design (HMI/D) Course in the 2017-2018 AY.

Tip - Searching MSA or DMA

Some databases allow you to search for information on consumers based on MSA or DMA.

MSA: Metropolitan Statistical Area. The US government divides the country into MSAs which usually include a metropolitan city and the suburban areas surrounding.

DMA: Designated Market Area. This is a geographic region set up by the Nielsen Company (ratings). Each DMA is made up of the counties that make up a city's television viewing area. Note: Indianapolis's DMA ranking for 2015-2016 is 27.

Lifestyle & Psychographics (Values, Attitudes)

Social Surveys, Polls, & Trendspotting

Note: These are all web resources.