You can search article databases for news and research about your industry, company, or market research. Combine keywords and short phrases with the word "AND" to search for those words and phrases within articles. If searching for a phrase place the phrase between quotes.
Examples:
You can use "OR" to search for related terms. For example: "profit margin" AND ("Fast Food" OR "Quick Service") will look for articles what mention "profit margin" in fast food or quick service restaurants.
Trade publications exist to provide current information to people within an industry or profession. Use keywords to search for relevant articles (for example: "footwear manufacturing" AND operations). You can also search these databases using NAICS codes.
General Search Terms
B2B - Business-to-Business
B2C - Business-to-Consumer
sales
sales channels
marketing
marketing channels
target market
Better Sales Training
Sales training
Targeting Generation Z
Generation Z
iGeneration (alternative name for Generation Z)
digital natives
personalization
omnichannel sales
social marketing
Targeting Millennials with Tech-Savvy Experiences
Millennials
Generation Y (alternative name for Millennials)
Digital natives
Personalization
Omnichannel sales
Social marketing
Early adopters
Shopping experience
Digital experience / digital touchpoint
UX (user experience)
UX Design
Rise in Voice Marketing and the Impact of Virtual Reality (avoid AI)
Voice marketing
Voice assistants
Voice search
Siri, Alexa, Google Assist
Personalized shopping
Virtual selling
Virtual reality
Customer experience
Immersive
User generated content and social channels (avoid AI)
User-generated
Influencers
Influencer marketing
Customer reviews
Bloggers
Youtubers
TikTok, YouTube, Instagram, etc.
Advertising placement
Social media
Social channels
Videos
Podcasts
Remote Sales / Virtual Selling and Account Based Marketing
Remote sales
Virtual sales
Digital selling
Digital channel
Consultative selling
Negotiations
Virtual demonstrations
Account-based marketing
Target accounts
Customer relationship management (CRM)
Less Technical Work, More Content and Hire Creative Fire
AI (artificial intelligence)
Workflow automation
Brand
Branding
Brand recognition
Intellectual property
Data Driven B2B Selling
Hyperautomation
Sales analytics
Business intelligence
Machine learning
Large language models (LLM)
AI (artificial intelligence)
Data mining
Sales automation
Lead generation
Virtual selling
Digital commerce
