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Read more about Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Richard Watson, University of Georgia

Pierre Berthon, Bentley College

Leyland Pitt, Simon Fraser University

George Zinkhan, University of Georgia

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.


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