LibGuides: INFO-B 583 Security and Privacy Policies and Regulations for Health Care: 4. Market Research & Consumer Analysis

Tip - Searching MSA or DMA

Some databases allow you to search for information on consumers based on MSA or DMA.

MSA: Metropolitan Statistical Area. The US government divides the country into MSAs which usually include a metropolitan city and the suburban areas surrounding.

DMA: Designated Market Area. This is a geographic region set up by the Nielsen Company (ratings). Each DMA is made up of the counties that make up a city's television viewing area. Note: Indianapolis's DMA ranking for 2015-2016 is 27.

Lifestyle & Psychographics (Values, Attitudes)

Mintel Academic This link opens in a new window
Consumer U.S. market research including market sizes and trends, market segmentation, consumer attitudes and purchasing habits, and assessing the future of the market.
DemographicsNow (Gale) This link opens in a new window
U.S. Demographic data and reports from the national to local level. Useful for market analysis and segmentation. Create interactive maps, and radius based maps and reports. Current year estimates and five-year projections of key demographics. Includes access to Mosaic Segmentation.
Statista This link opens in a new window
Provides data on a variety of disciplines. Data points presented in multiple formats including reports, graphs, infographics, and PowerPoint slides.

Social Surveys, Polls, & Trendspotting

Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
Nielsen Insights
News, analysis, and market research reports on current trends covering consumer, global, innovation, media and entertainment, mobile, and online topics.

Demographics

United States Census Bureau This link opens in a new window
Search, browse, retrieve, view, map, print, and download Census data (formerly American FactFinder).
DemographicsNow (Gale) This link opens in a new window
U.S. Demographic data and reports from the national to local level. Useful for market analysis and segmentation. Create interactive maps, and radius based maps and reports. Current year estimates and five-year projections of key demographics. Includes access to Mosaic Segmentation.

Stats Indiana
Statistical data on Indiana, including census and population data, economic and labor reports, and county profiles
Consumer Expenditure Survey
From the Bureau of Labor Statistics.

Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Consumer and business information including market information. Search by company name, type of business, geography, business size, and more.
Known issues with Google Chrome Browser: a latest update to Chrome may interfere with this resource; you may wish to try a different browser.