Full-text business database of scholarly journals, trade publications, and industry, market, and country profiles. Also contains news (from global to local) of advertising, marketing, economics, human resources, industry, finance, taxation, and management topics.
Full-text business database, covering management, economics, finance, accounting, and international business. (Access provided by INSPIRE: Indiana's Virtual Library.)
Market trends and qualitative insights in consumer and business markets. Features market research publishers Kalorama Information (Healthcare / Life Sciences), Mind Commerce (Technology), Freedonia Focus Reports (industry research, and Packaged Facts (Consumer).
Company profile information on 40,000 public and non-public companies, includes: overview, history, fact sheet, financial data, competitors, products & operations, subsidiaries & affiliates, and key executives.
General and business news as well as company and industry profiles. Daily newspapers such as the Wall Street Journal and New York Times can be read here. Allows 4 concurrent users.
Search for company profiles, executives, news, and industry information. Company profiles include business focus, history, competition, SWOT analysis, executive, news coverage, and financial reports. Industry information includes access to market research, industry norms, industry ratios. Access issues? click on "more..." below
There has been an issue at times with accessing D&B Hoovers, especially off campus, due to DUO authentication. Specifically, if people had set their DUO authentication to remember them for seven days, and try to access one of these systems, they may find they cannot gain access to the database in question.
If and when this occurs, we recommend as a best solution to OPEN AN INCOGNITO WINDOW and access the database in that way. This will force the person to reauthenticate in DUO at the time of access and solve the problem.
Consumer U.S. market research including market sizes and trends, market segmentation, consumer attitudes and purchasing habits, and assessing the future of the market.
Survey data on U.S. consumers including adults, kids, and teens providing demographics, attitudes, behavior, media use, use of digital and mobile technologies, and buying habits. Includes consumer segmentation analysis. Limit to 10 concurrent users. Tutorial videos are available at their Youtube channel.
Tutorial on how to use Simmons Oneview to find demographic as well as lifestyle data on brands and products. Created by Chad Boeninger at Ohio University.
U.S. Demographic data and reports from the national to local level. Useful for market analysis and segmentation. Create interactive maps, and radius based maps and reports. Current year estimates and five-year projections of key demographics. Includes access to Mosaic Segmentation.
Consumer and business information including market information. Search by company name, type of business, geography, business size, and more. Known issues with Google Chrome Browser: a latest update to Chrome may interfere with this resource; you may wish to try a different browser.
