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Crest® Cavity Creeps: How IU Built Toothopolis

An online exhibition of Crest® toothpaste history and marketing

Animation Cells & Production Art

Trimper's concept art was turned into production pieces which were marked with color guides and then turned into animation cells. Multiple animation cells, in this case four, are built up layer by layer over a static background. Each figure that moves in the scene has its own cell.