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Crest® Cavity Creeps: How IU Built Toothopolis

An online exhibition of Crest® toothpaste history and marketing

Dr. Jack Miller, Crest Racing, 1998

Dr. Jack Miller, 1992 IUSD DDS Alumnus, began racing in 1988 and eventually drove in two seasons of Indycar as well as the 1998 and 1999 editions of the Indianapolis 500. Of course, Proctor and Gamble would be his sponsor which carried Aquafresh® and eventually Crest® colors.

Dentist Barbie, 1997

Barbie’s practice not only includes “brushing and gurgling water sounds” but also a tiny tube of Kids Crest® just below her DDS.

Dentist Barbis