If your project's company is a smaller, local company it may not be in some of the larger business databases. Here are strategies you can use to find information:
Strategy #1: Search for a company website.
Strategy #2: Search databases that contain some private company information. Suggested databases:
By researching a company that is similar to your own you may be able find analysis that explain key issues that could be affecting your project's company including opportunities and threats, consumer trends, and issues affecting the supply chain.
Strategy #4: Look for news articles in local newspapers and periodicals. Three databases that may help you find articles mentioning your company are:
Identify the NAICS Codes of the industries you are researching!
Industry codes are numbers used to describe a company's line of business. Many business databases including the US Economic Census are searchable by NAICS codes. The current standard for industry codes is the 6-digit North American Industry Classification Systems (NAICS) code.
Researching Niche/Emerging Industries
If you are researching an emerging industry or a very specialized industry it may be more difficult to locate industry overviews and other industry analysis. Some strategies you can consider using to find information:
Look for articles in popular and trade journals (magazines and newspapers) that discuss this industry
How to Create a Demographic Profile in Simmons Insights (~4 minute video)
How to Use Cross-Tabs in Simmons Insights. (~6 minute video)
How to understand Index. (~2 minute video)
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