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BUSN M594 - Global Marketing

How to use this guide

This guide provides a selection of resources that will help you as you research for your papers required in BUS M594 - Global Marketing.

  • I suggest you start by examining country profiles to familiarize yourself with key themes and issues, as well as the gaining insights on the current socio-political environment and culture.
  • The Cultural Analysis and Economic Analysis pages provide resources that can help you dig deeper as you work on your Cultural and Economic Analysis paper.
  • The Global Market Research page provides resources that may help you as you work on your second paper, exploring opportunities for bringing a product to a new market.

If you have questions, have difficulty accessing a resources, or would like assistance developing a research strategy please contact the business librarian.

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