Market trends and qualitative insights in consumer and business markets. Features market research publishers Kalorama Information (Healthcare / Life Sciences), Mind Commerce (Technology), Freedonia Focus Reports (industry research, and Packaged Facts (Consumer).
In Library Use Only. Allows users to drill into sectors to get industry specific trends and analysis including an industry primer, critical themes, key financial indicators, competitor data, and market share.
Search for company profiles, executives, news, and industry information. Company profiles include business focus, history, competition, SWOT analysis, executive, news coverage, and financial reports. Industry information includes access to market research, industry norms, industry ratios. Access issues? click on "more..." below
There has been an issue at times with accessing D&B Hoovers, especially off campus, due to DUO authentication. Specifically, if people had set their DUO authentication to remember them for seven days, and try to access one of these systems, they may find they cannot gain access to the database in question.
If and when this occurs, we recommend as a best solution to OPEN AN INCOGNITO WINDOW and access the database in that way. This will force the person to reauthenticate in DUO at the time of access and solve the problem.
In addition to finding articles about the industry you can find industry reports, market research, and data reports. Hint: Use Advanced Search, Search for the appropriate NAICS Code, and select the document types you are looking for, such as Industry Report.
News and market research from the National Sporting Goods Association, the U.S. Department of Commerce, and other sources on sporting goods, sports equipment, participation, broadcasting and marketing.
