Business journals (newspapers, magazines, and other periodicals) can fall into three categories. How do you tell them apart?
|Purpose||To inform and entertain the reader||To apply information; to provide professional support||To communicate research and scholarly ideas|
|Audience||General Public||Practitioners in the field or industry||Other scholars, students|
|Characteristics||Short articles summarizing research/issues||May have short articles summarizing issues, as well as in depth features.||Long articles; in-depth coverage of research/study|
|Few, if any, bibliographic references||Few bibliographic references||Many bibliographic references|
|Many ads and photos||Some industry/professional focused ads. Amount of photography/graphics vary||Few ads; few photos unless related to research|
|Issued daily, weekly, or monthly||Usually issued monthly, quarterly, semi-annually, or annually||Often issued quarterly, semi-annually, or annualy|
|Examples||Fortune, Forbes, The Wall Street Journal||Harvard Business Review, Oil & Gas Journal||Journal of Accounting Literature|