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BUSN M594 Global Marketing

Librarian

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Katharine Macy
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I'm here to help you succeed in your classes! I'm available through email, phone, and Zoom appointments. Click "Schedule Appointment" to get personalized help for your research. If those times don't work for you, email me and we'll find a time that works.

Office: UL3115N
(317)274-3532
Subjects: Business, Economics

Global Marketing Research for M594

How to use this guide

This guide provides a selection of resources that will help you as you research for your papers required in BUS M594 - Global Marketing.

  • I suggest you start by examining country profiles to familiarize yourself with key themes and issues, as well as the gaining insights on the current socio-political environment and culture.
  • The Cultural Analysis and Economic Analysis pages provide resources that can help you dig deeper as you work on your Cultural and Economic Analysis paper.
  • The Global Market Research page provides resources that may help you as you work on your second paper, exploring opportunities for bringing a product to a new market.

If you have questions, have difficulty accessing a resources, or would like assistance developing a research strategy please contact the business librarian.

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